Cactus Village Community

"Brake On Yellow...Stop On Red" by the Police Department

Jul 08, 2003

Background Info

Last year in the city of Phoenix, traffic collisions resulted in more deaths (167) than all other crime related deaths. Numerous fatal and serious injury traffic collisions are attributed to red light running each year so the police department implemented a Red Light Running Public Awareness / Enforcement Campaign with the common theme, ?“Brake on Yellow?…Stop on Red.?” The objective of this campaign is to change driving behaviors through public awareness of traffic safety concerns and increased enforcement efforts.

Our goal is to work with local media in distributing our traffic safety message, similar to the ?“Two Seconds Is Too Long?” campaign the Phoenix Fire Department has successfully used in the past. "The Brake on Yellow?…Stop on Red" campaign kicked off with a press conference on Aug. 30, 2000 and actual enforcement began the following Tuesday, on Sep. 5, 2000. This program will continue until new photo red light cameras are installed at various intersections in Phoenix as part of the city's overall efforts to reduce the number of red light running violations; camera installation is expected in Fall 2001.

Campaign Enforcement Results - Through 2001
?• 2,710 total citations issued
?• 1,395 citations issued for hazardous moving violations (1,069 for red light violations)
?• 1,315 citations issued for non-hazardous moving violations

Community Members Play Important Role in Traffic Safety.

Citizens play a role in helping the police department identify locations where red light violations often occur. The police department has a Traffic Safety Hotline where anyone can report locations in Phoenix where traffic violations frequently occur, including: speeding violations, red light violations, or any other hazardous violations that affect the safety of traffic moving in the specified area. To report a location that is in need of increased enforcement activity by the Traffic Bureau please call the hotline at 602-534-7733, or e-mail the Traffic Safety Hotline.

For additional information on traffic safety, in regards to red light violations, you can also visit the Red Means Stop web site?…☺