The selling process almost always begins first and foremost with a determination of your affordable asking price. A local real estate agent or REALTOR® can grant anyone up-to-date information on what exactly is going on in the marketplace. They will have important information regarding the selling price, condition and any unseen problems involving other houses in your area that have sold (and those which have not). This information becomes an important component in evaluating your property and helps the agent provide you with the highest selling price that the market will bear. This leads to a faster sale and a minimum amount of trouble for the seller.

Advertising and marketing

The next phase is a promotional program. Generally, your agent can recommend maintenance or repairs which will considerably boost the salability of the property or home. Advertising and marketing involves the actual direct exposure of your home to help different real estate brokers plus the general public. This advertising is paid for by your agent, out of their pocket, long before any commission or fees are earned. In most markets across the nation, greater than 60 percent of real estate transactions are cooperative in nature; that is, a real estate agent other than the one whose sign is in your yard brings in the customer.

Your agent functions as your personal promotion coordinator, disseminating details about your home to help different real estate brokers and agents. This is primarily done through the Multiple Listing System or MLS. Other ways your agent gets the word out is through websites, flyers, word of mouth, open houses pertaining to agents, and many others. The REALTOR® Code of Ethics ensures REALTORS® work together to build relationships that are mutually advantageous to their clientele.

The choice of advertising vehicle and also consistency of marketing is dependent a great deal upon the property and intended market. For example, in some regions, classifieds advertising creates telephone calls for the real estate company or agent but statistically has a minimum amount of efficiency in selling a specific property or home. Overexposure of your property or home in any format can actually provide a shopper the feeling the property is distressed or perhaps owner is desperate. Your real estate agent will know what is the most effective method to advertise your particular home.

You may find there’s false impression that advertising and marketing is the most important thing when it comes to selling a home. Multiple reports show that 82 percent of closed transactions involving real estate are generated by agents and their associates as a result of earlier clientele, word-of-mouth, friends, family and their personal and professional networks.

Security

Each time a property or home is shown by a qualified agent, there is no need for the owner to concern themselves with permitting unknown and unscreened people directly into their home. Brokers and agents will normally pre-screen and also accompany competent potential customers, resulting in the protection of your family and belongings.

Negotiation

The negotiation process deals with a very similar set of issues for both buyers and sellers. Your agent can help you objectively evaluate each buyer’s proposal without compromising your advertising and marketing position. The initial deal is only the start of a process of appraisals, inspections and financing – fraught with lots of possible pitfalls. Your agent can help you write a lawfully binding agreement that is to be more likely to produce an agreement, saving you time and money.

Monitoring, renegotiating and closing

Between the original sales agreement and closing (or settlement), queries may arise. As an example, unexpected repairs are needed to obtain financing or even a cloud in the title is found. The required documents alone can easily be overwhelming for most sellers. Your agent is the foremost person to objectively assist you to resolve these troubles and move your transaction to settlement.

Why use a REALTOR® vs. a real estate agent (non-REALTOR®)?

Believe it or not, all real estate licensees are not the same. Only real estate licensees who are members of your local and National Association of REALTORS® are properly termed REALTORS®. They proudly exhibit the REALTOR® logo on their business card or on other marketing and sales literature. REALTORS® are dedicated to treat all parties within a transaction honestly. REALTORS® subscribe to a strict code of ethics and therefore are expected to maintain a greater level of expertise in the process of dealing with buyers and sellers of real estate.

You be the judge

Real estate transactions involve one of the greatest financial investments most people experience in their lifetime. Transactions usually exceed $150,000. If you had a $150,000 tax problem, would you attempt to manage it without the help of a CPA? If you had a $150,000 legal question, would you deal with it without the help of an attorney? Multiple studies show that homes represented by Realtors sell in less time (4-5 times faster) and close faster and with fewer issues than those offered “For Sale By Owner.”

If you are ready to buy or sell, call John “The Real Estate Guy” Murphy today at 407-558-9627
Our primary service areas are Windermere, Winter Garden and Clermont, Florida. However, our company, The Real Estate Store, does offer statewide and nationwide referral services. Call or email today for more information.